Tim Lumb

Insight and Effectiveness Director | Outsmart

Tim has an extensive background in consumer and advertising research beginning at EMAP (now Bauer) as a Senior Researcher on consumer magazines. He then joined Microsoft Advertising where he led the company’s UK thought leadership and advertising effectiveness programme. At the 2014 IAB European Research Awards, his research into UK families won the Best Consumer Attitudes and Behaviour Study category.

Tim joined Outsmart in 2015 and led OutPerform, a groundbreaking study of the relationship between OOH and connected devices, which was shortlisted for several industry awards. When he isn’t being geeky about consumer behaviour, Tim is being geeky about movies and video games.