Helen has recently taken up the role of Chief Client Officer for Outdoor Plus, one of the UK’s leading digital out of home companies. She has been tasked with working with advertisers and their agencies to show off the creative opportunities that DOOH brings and demonstrate how it can enhance communications plans.
Formed in 2006, Outdoor Plus is now well established as a market leader in the premium Out-of-Home [OOH] sector, with a 30% share of iconic roadside Digital OOH. Outdoor Plus’ ambition is to continue to offer advertisers the very best in digital Out of Home linking smart technology, data and creativity to provide brands with the most valuable public communications network in London.
She took up the challenge after working for 20 plus years advertising agency side, firstly overseas in Dubai and New York for Saatchi and Saatchi where she worked in account management.
Since moving back to the UK, she shifted not just continents but disciplines having become a new business careerist for agencies including DLKW, TBWA, Fallon, McCann, Dare, The Portas Agency and most recently at HeyHuman and Brave.
Helen sat on WACL Executive Committee 2013 – 2015 and co-chaired Gather 2015. Previously, she was Co-Chair of the IPA New Business & Marketing Group until 2012 where she led the goodpitch.com initiative.
She currently sits on the advisory board of Festival of Marketing and over the years she has spoken at many industry events including the ISBA Annual conference, The Marketing Forum, IPA and NABS.