Managing Director, Dynamic, JCDecaux
Alex started coding over 30 years ago on a ZX Spectrum, and started his working life at the Meteorological Office in the UK visualising long range forecasts for clients. Narrowly missing the chance to present the weather on the TV, he realised he had a face for advertising advertising.
Alex has twenty years experience as a technologist and manager developing campaigns, products and services in advertising and media and now runs the the global division JCDecaux Dynamic.
Their motto is ‘Dynamic by Default’, because they believe that’s the way all advertising should be. Dynamic provides JCDecaux’s clients with the platform and technical expertise to deliver contextually aware advertising and innovative creative that is changing the way even the most simple of campaigns is designed and delivered.
The SmartContent platform is now established in ten countries in 4 continents providing clients with a simple way to deliver the right message at the right time to the right people.